OEM / CUSTOM BRANDING

Many products are branded initialy for positioning on European, Asian or North American target-groups in the named markets respectively.

Branding for Russian market is quite different although basic personal values, fears and expectations are rather universal. Russian cultural reference is somewhat cumulative. It includes traditional social orientation marks, newly-bred capitalism values, national characteristics and many other aspects. That is why the majority of Companies distributing products in Russia preffer re-branding for local Russian market.

We prefer OEM conditions over distributing original brand. However, this depends on OEM terms, awareness of target-people of the original brand and several other factors. Please provide us with the information on OEM / custom branding product packaging availability.